Holistic approach towards understanding total reach and engagement of various Digital Channels which include Website, Newsletter, Social Media analytics. As the digital world is growing, so is the need to understanding the huge pile of data generated and expertise in making sense of the raw data. The team is proficient in all the relevant tools for various digital channels like Google Analytics, Poppulo, Oracle Responsys etc. to make the most of the available data.
Benchmarking of digital channel performance and making strategy based on this is imperative which needs to be addressed using expert’s guidance.