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This report studies the Experiential Marketing Services market, covering market size for segment by type (Guerrilla Marketing, Brand Activation, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Interpublic Group, Deutsch, UviaUs, Televerde, Ansira, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Experiential Marketing Services from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Experiential Marketing Services market.
Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.
This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Experiential Marketing Services including:
Interpublic Group
Deutsch
UviaUs
Televerde
Ansira
Omnicom Group
Ryzeo
Digitas
Sparks Marketing Corp
Publicis Groupe
MDC Partners
Alldayeveryday
Elite Marketing Group
GES
Impact XM
MKTG (Dentsu)
Stagwell
The Taylor Group
Market split by Type, can be divided into:
Guerrilla Marketing
Brand Activation
Event Marketing
Product Showcase
Others
Market split by Application, can be divided into:
SMEs
Large Enterprises
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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Table of Contents
Chapter 1 Experiential Marketing Services Market Overview
1.1 Experiential Marketing Services Definition
1.2 Global Experiential Marketing Services Market Size Status and Outlook (2016-2030)
1.3 Global Experiential Marketing Services Market Size Comparison by Region (2016-2030)
1.4 Global Experiential Marketing Services Market Size Comparison by Type (2016-2030)
1.5 Global Experiential Marketing Services Market Size Comparison by Application (2016-2030)
1.6 Global Experiential Marketing Services Market Size Comparison by Sales Channel (2016-2030)
1.7 Experiential Marketing Services Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Experiential Marketing Services Market Segment Analysis by Player
2.1 Global Experiential Marketing Services Sales and Market Share by Player (2019-2021)
2.2 Global Experiential Marketing Services Revenue and Market Share by Player (2019-2021)
2.3 Global Experiential Marketing Services Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Experiential Marketing Services Market Segment Analysis by Type
3.1 Global Experiential Marketing Services Market by Type
3.1.1 Guerrilla Marketing
3.1.2 Brand Activation
3.1.3 Event Marketing
3.1.4 Product Showcase
3.1.5 Others
3.2 Global Experiential Marketing Services Sales and Market Share by Type (2016-2021)
3.3 Global Experiential Marketing Services Revenue and Market Share by Type (2016-2021)
3.4 Global Experiential Marketing Services Average Price by Type (2016-2021)
3.5 Leading Players of Experiential Marketing Services by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Experiential Marketing Services Market Segment Analysis by Application
4.1 Global Experiential Marketing Services Market by Application
4.1.1 SMEs
4.1.2 Large Enterprises
4.1.3 Others
4.2 Global Experiential Marketing Services Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Experiential Marketing Services by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Experiential Marketing Services Market Segment Analysis by Sales Channel
5.1 Global Experiential Marketing Services Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Experiential Marketing Services Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Experiential Marketing Services by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Experiential Marketing Services Market Segment Analysis by Region
6.1 Global Experiential Marketing Services Market Size and CAGR by Region (2016-2030)
6.2 Global Experiential Marketing Services Sales and Market Share by Region (2016-2021)
6.3 Global Experiential Marketing Services Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Experiential Marketing Services Market Share by Type
6.4.3 North America Experiential Marketing Services Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Experiential Marketing Services Market Share by Type
6.5.3 Europe Experiential Marketing Services Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Experiential Marketing Services Market Share by Type
6.6.3 Asia-Pacific Experiential Marketing Services Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Experiential Marketing Services Market Share by Type
6.7.3 South America Experiential Marketing Services Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Experiential Marketing Services Market Share by Type
6.8.3 Middle East & Africa Experiential Marketing Services Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Experiential Marketing Services Players
7.1 Interpublic Group
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Deutsch
7.3 UviaUs
7.4 Televerde
7.5 Ansira
7.6 Omnicom Group
7.7 Ryzeo
7.8 Digitas
7.9 Sparks Marketing Corp
7.10 Publicis Groupe
7.11 MDC Partners
7.12 Alldayeveryday
7.13 Elite Marketing Group
7.14 GES
7.15 Impact XM
7.16 MKTG (Dentsu)
7.17 Stagwell
7.18 The Taylor Group
Chapter 8 Upstream and Downstream Analysis of Experiential Marketing Services
8.1 Industrial Chain of Experiential Marketing Services
8.2 Upstream of Experiential Marketing Services
8.3 Downstream of Experiential Marketing Services
Chapter 9 Development Trend of Experiential Marketing Services (2022-2030)
9.1 Global Experiential Marketing Services Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Experiential Marketing Services Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Experiential Marketing Services Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Experiential Marketing Services Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Experiential Marketing Services Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
List of Tables and Figures
Figure Experiential Marketing Services Example
Figure Global Experiential Marketing Services Revenue (Million $) Status and Outlook (2016-2030)
Figure Global Experiential Marketing Services Revenue (Million $) Comparison by Region (2016-2030)
Figure Global Experiential Marketing Services Revenue (Million $) Comparison by Type (2016-2030)
Figure Global Experiential Marketing Services Revenue (Million $) Comparison by Application (2016-2030)
Figure Global Experiential Marketing Services Revenue (Million $) Comparison by Sales Channel (2016-2030)
Table Global Experiential Marketing Services Sales by Player (2019-2021)
Table Global Experiential Marketing Services Sales Market Share by Player (2019-2021)
Figure Global Experiential Marketing Services Sales Market Share by Player in 2021
Table Global Experiential Marketing Services Revenue (Million $) by Player (2019-2021)
Table Global Experiential Marketing Services Revenue Market Share by Player (2019-2021)
Figure Global Experiential Marketing Services Revenue Market Share by Player in 2021
Table Global Experiential Marketing Services Average Price by Player (2019-2021)
Figure Global Experiential Marketing Services Average Price by Player in 2021
Figure Global Experiential Marketing Services Players Competition Situation Top 5 Players Revenue Market Share in 2019
Figure Global Experiential Marketing Services Players Competition Trends Top 5 Players Revenue Market Share in 2021
Figure Example of Guerrilla Marketing
Figure Global Guerrilla Marketing Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Brand Activation
Figure Global Brand Activation Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Event Marketing
Figure Global Event Marketing Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Product Showcase
Figure Global Product Showcase Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Others
Figure Global Others Revenue (Million $) and Growth Rate (2016-2021)
Table Global Experiential Marketing Services Sales by Type (2016-2021)
Table Global Experiential Marketing Services Sales Market Share by Type (2016-2021)
Figure Global Experiential Marketing Services Sales Market Share by Type in 2021
Table Global Experiential Marketing Services Revenue (Million $) by Type (2016-2021)
Table Global Experiential Marketing Services Revenue Market Share by Type (2016-2021)
Figure Global Experiential Marketing Services Revenue Market Share by Type in 2021
Table Global Experiential Marketing Services Average Price by Type (2016-2021)
Figure Global Experiential Marketing Services Average Price by Type in 2021
Table Leading Players of Experiential Marketing Services by Type in 2021
Figure Example of SMEs
Figure Global Experiential Marketing Services for SMEs Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Large Enterprises
Figure Global Experiential Marketing Services for Large Enterprises Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Others
Figure Global Experiential Marketing Services for Others Revenue (Million $) and Growth Rate (2016-2021)
Table Global Experiential Marketing Services Sales by Application (2016-2021)
Table Global Experiential Marketing Services Sales Market Share by Application (2016-2021)
Figure Global Experiential Marketing Services Sales Market Share by Application in 2021
Table Leading Consumers of Experiential Marketing Services by Application in 2021
Figure Example of Direct Channel
Figure Global Experiential Marketing Services for Direct Channel Revenue (Million $) and Growth Rate (2016-2021)
Figure Example of Distribution Channel
Figure Global Experiential Marketing Services for Distribution Channel Revenue (Million $) and Growth Rate (2016-2021)
Table Global Experiential Marketing Services Revenue by Sales Channel (2016-2021)
Table Global Experiential Marketing Services Revenue Market Share by Sales Channel (2016-2021)
Figure Global Experiential Marketing Services Revenue Market Share by Sales Channel in 2021
Table Leading Distributors/Dealers of Experiential Marketing Services by Sales Channel in 2021
Table Global Experiential Marketing Services Market Size and CAGR by Region (2016-2030)
Table Global Experiential Marketing Services Sales by Region (2016-2021)
Table Global Experiential Marketing Services Sales Market Share by Region (2016-2021)
Figure Global Experiential Marketing Services Sales Market Share by Region in 2021
Table Global Experiential Marketing Services Revenue (Million $) by Region (2016-2021)
Table Global Experiential Marketing Services Revenue Market Share by Region (2016-2021)
Figure Global Experiential Marketing Services Revenue Market Share by Region in 2021
Table North America Experiential Marketing Services Sales by Country (2016-2021)
Figure North America Experiential Marketing Services Sales Market Share by Country (2016-2021)
Table North America Experiential Marketing Services Revenue by Country (2016-2021)
Figure North America Experiential Marketing Services Revenue Market Share by Country (2016-2021)
Figure North America Experiential Marketing Services Market Share by Type in 2021
Figure North America Experiential Marketing Services Market Share by Application in 2021
Figure United States Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure United States Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Canada Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Canada Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Mexico Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Mexico Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Europe Experiential Marketing Services Sales by Country (2016-2021)
Figure Europe Experiential Marketing Services Sales Market Share by Country (2016-2021)
Table Europe Experiential Marketing Services Revenue by Country (2016-2021)
Figure Europe Experiential Marketing Services Revenue Market Share by Country (2016-2021)
Figure Europe Experiential Marketing Services Market Share by Type in 2021
Figure Europe Experiential Marketing Services Market Share by Application in 2021
Figure Germany Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Germany Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure UK Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure UK Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure France Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure France Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Italy Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Italy Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Russia Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Russia Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Spain Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Spain Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Asia-Pacific Experiential Marketing Services Sales by Country (2016-2021)
Figure Asia-Pacific Experiential Marketing Services Sales Market Share by Country (2016-2021)
Table Asia-Pacific Experiential Marketing Services Revenue by Country (2016-2021)
Figure Asia-Pacific Experiential Marketing Services Revenue Market Share by Country (2016-2021)
Figure Asia-Pacific Experiential Marketing Services Market Share by Type in 2021
Figure Asia-Pacific Experiential Marketing Services Market Share by Application in 2021
Figure China Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure China Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Japan Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Japan Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Korea Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Korea Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure India Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure India Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Southeast Asia Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Southeast Asia Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Australia Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Australia Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table South America Experiential Marketing Services Sales by Country (2016-2021)
Figure South America Experiential Marketing Services Sales Market Share by Country (2016-2021)
Table South America Experiential Marketing Services Revenue by Country (2016-2021)
Figure South America Experiential Marketing Services Revenue Market Share by Country (2016-2021)
Figure South America Experiential Marketing Services Market Share by Type in 2021
Figure South America Experiential Marketing Services Market Share by Application in 2021
Figure Brazil Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Brazil Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Argentina Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Argentina Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Colombia Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Colombia Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Middle East & Africa Experiential Marketing Services Sales by Country (2016-2021)
Figure Middle East & Africa Experiential Marketing Services Sales Market Share by Country (2016-2021)
Table Middle East & Africa Experiential Marketing Services Revenue by Country (2016-2021)
Figure Middle East & Africa Experiential Marketing Services Revenue Market Share by Country (2016-2021)
Figure Middle East & Africa Experiential Marketing Services Market Share by Type in 2021
Figure Middle East & Africa Experiential Marketing Services Market Share by Application in 2021
Figure UAE Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure UAE Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure Saudi Arabia Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure Saudi Arabia Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Figure South Africa Experiential Marketing Services Sales and Growth Rate (2016-2021)
Figure South Africa Experiential Marketing Services Revenue (Million $) and Growth Rate (2016-2021)
Table Company Snapshot of Interpublic Group
Table Experiential Marketing Services Introduction of Interpublic Group
Table Experiential Marketing Services Sales, Price, Revenue, Gross Margin and Market Share of Interpublic Group (2019-2021)
Table Industrial Chain of Experiential Marketing Services
Table Manufacturing Cost Structure of Experiential Marketing Services
Table General Manufacturing Process of Experiential Marketing Services
Table Leading Distributors/Dealers of Experiential Marketing Services
Table Leading Consumers of Experiential Marketing Services
Figure Global Experiential Marketing Services Sales and Growth Rate Forecast (2022-2030)
Figure Global Experiential Marketing Services Revenue and Growth Rate Forecast (2022-2030)
Table Global Experiential Marketing Services Market Size and CAGR Forecast by Region (2022-2030)
Table Global Experiential Marketing Services Market Size and CAGR Forecast by Type (2022-2030)
Table Global Experiential Marketing Services Market Size and CAGR Forecast by Application (2022-2030)
Table Global Experiential Marketing Services Market Size and CAGR Forecast by Sales Channel (2022-2030)
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