1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Marketing Automation System Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Cloud Based
        1.2.3 On-premise
    1.3 Market by Application
        1.3.1 Global Marketing Automation System Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Business-to-Business (B2B)
        1.3.3 Business-to-Consumer (B2C)
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Marketing Automation System Market Perspective (2017-2028)
    2.2 Marketing Automation System Growth Trends by Region
        2.2.1 Marketing Automation System Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Marketing Automation System Historic Market Size by Region (2017-2022)
        2.2.3 Marketing Automation System Forecasted Market Size by Region (2023-2028)
    2.3 Marketing Automation System Market Dynamics
        2.3.1 Marketing Automation System Industry Trends
        2.3.2 Marketing Automation System Market Drivers
        2.3.3 Marketing Automation System Market Challenges
        2.3.4 Marketing Automation System Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Marketing Automation System Players by Revenue
        3.1.1 Global Top Marketing Automation System Players by Revenue (2017-2022)
        3.1.2 Global Marketing Automation System Revenue Market Share by Players (2017-2022)
    3.2 Global Marketing Automation System Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Marketing Automation System Revenue
    3.4 Global Marketing Automation System Market Concentration Ratio
        3.4.1 Global Marketing Automation System Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation System Revenue in 2021
    3.5 Marketing Automation System Key Players Head office and Area Served
    3.6 Key Players Marketing Automation System Product Solution and Service
    3.7 Date of Enter into Marketing Automation System Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Automation System Breakdown Data by Type
    4.1 Global Marketing Automation System Historic Market Size by Type (2017-2022)
    4.2 Global Marketing Automation System Forecasted Market Size by Type (2023-2028)
5 Marketing Automation System Breakdown Data by Application
    5.1 Global Marketing Automation System Historic Market Size by Application (2017-2022)
    5.2 Global Marketing Automation System Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Marketing Automation System Market Size (2017-2028)
    6.2 North America Marketing Automation System Market Size by Country (2017-2022)
    6.3 North America Marketing Automation System Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Marketing Automation System Market Size (2017-2028)
    7.2 Europe Marketing Automation System Market Size by Country (2017-2022)
    7.3 Europe Marketing Automation System Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Marketing Automation System Market Size (2017-2028)
    8.2 Asia-Pacific Marketing Automation System Market Size by Country (2017-2022)
    8.3 Asia-Pacific Marketing Automation System Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Marketing Automation System Market Size (2017-2028)
    9.2 Latin America Marketing Automation System Market Size by Country (2017-2022)
    9.3 Latin America Marketing Automation System Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Marketing Automation System Market Size (2017-2028)
    10.2 Middle East & Africa Marketing Automation System Market Size by Country (2017-2022)
    10.3 Middle East & Africa Marketing Automation System Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 HubSpot
        11.1.1 HubSpot Company Detail
        11.1.2 HubSpot Business Overview
        11.1.3 HubSpot Marketing Automation System Introduction
        11.1.4 HubSpot Revenue in Marketing Automation System Business (2017-2022)
        11.1.5 HubSpot Recent Development
    11.2 Marketo
        11.2.1 Marketo Company Detail
        11.2.2 Marketo Business Overview
        11.2.3 Marketo Marketing Automation System Introduction
        11.2.4 Marketo Revenue in Marketing Automation System Business (2017-2022)
        11.2.5 Marketo Recent Development
    11.3 Oracle
        11.3.1 Oracle Company Detail
        11.3.2 Oracle Business Overview
        11.3.3 Oracle Marketing Automation System Introduction
        11.3.4 Oracle Revenue in Marketing Automation System Business (2017-2022)
        11.3.5 Oracle Recent Development
    11.4 Acoustic
        11.4.1 Acoustic Company Detail
        11.4.2 Acoustic Business Overview
        11.4.3 Acoustic Marketing Automation System Introduction
        11.4.4 Acoustic Revenue in Marketing Automation System Business (2017-2022)
        11.4.5 Acoustic Recent Development
    11.5 Act-On
        11.5.1 Act-On Company Detail
        11.5.2 Act-On Business Overview
        11.5.3 Act-On Marketing Automation System Introduction
        11.5.4 Act-On Revenue in Marketing Automation System Business (2017-2022)
        11.5.5 Act-On Recent Development
    11.6 Omnisend
        11.6.1 Omnisend Company Detail
        11.6.2 Omnisend Business Overview
        11.6.3 Omnisend Marketing Automation System Introduction
        11.6.4 Omnisend Revenue in Marketing Automation System Business (2017-2022)
        11.6.5 Omnisend Recent Development
    11.7 Autopilot
        11.7.1 Autopilot Company Detail
        11.7.2 Autopilot Business Overview
        11.7.3 Autopilot Marketing Automation System Introduction
        11.7.4 Autopilot Revenue in Marketing Automation System Business (2017-2022)
        11.7.5 Autopilot Recent Development
    11.8 Higher Logic
        11.8.1 Higher Logic Company Detail
        11.8.2 Higher Logic Business Overview
        11.8.3 Higher Logic Marketing Automation System Introduction
        11.8.4 Higher Logic Revenue in Marketing Automation System Business (2017-2022)
        11.8.5 Higher Logic Recent Development
    11.9 iContact
        11.9.1 iContact Company Detail
        11.9.2 iContact Business Overview
        11.9.3 iContact Marketing Automation System Introduction
        11.9.4 iContact Revenue in Marketing Automation System Business (2017-2022)
        11.9.5 iContact Recent Development
    11.10 Keap
        11.10.1 Keap Company Detail
        11.10.2 Keap Business Overview
        11.10.3 Keap Marketing Automation System Introduction
        11.10.4 Keap Revenue in Marketing Automation System Business (2017-2022)
        11.10.5 Keap Recent Development
    11.11 MailChimp
        11.11.1 MailChimp Company Detail
        11.11.2 MailChimp Business Overview
        11.11.3 MailChimp Marketing Automation System Introduction
        11.11.4 MailChimp Revenue in Marketing Automation System Business (2017-2022)
        11.11.5 MailChimp Recent Development
    11.12 ActiveCampaign
        11.12.1 ActiveCampaign Company Detail
        11.12.2 ActiveCampaign Business Overview
        11.12.3 ActiveCampaign Marketing Automation System Introduction
        11.12.4 ActiveCampaign Revenue in Marketing Automation System Business (2017-2022)
        11.12.5 ActiveCampaign Recent Development
    11.13 Mautic
        11.13.1 Mautic Company Detail
        11.13.2 Mautic Business Overview
        11.13.3 Mautic Marketing Automation System Introduction
        11.13.4 Mautic Revenue in Marketing Automation System Business (2017-2022)
        11.13.5 Mautic Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
                  
              

                

                 
List of Tables
    Table 1. Global Marketing Automation System Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Cloud Based
    Table 3. Key Players of On-premise
    Table 4. Global Marketing Automation System Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 5. Global Marketing Automation System Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Marketing Automation System Market Size by Region (2017-2022) & (US$ Million)
    Table 7. Global Marketing Automation System Market Share by Region (2017-2022)
    Table 8. Global Marketing Automation System Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 9. Global Marketing Automation System Market Share by Region (2023-2028)
    Table 10. Marketing Automation System Market Trends
    Table 11. Marketing Automation System Market Drivers
    Table 12. Marketing Automation System Market Challenges
    Table 13. Marketing Automation System Market Restraints
    Table 14. Global Marketing Automation System Revenue by Players (2017-2022) & (US$ Million)
    Table 15. Global Marketing Automation System Market Share by Players (2017-2022)
    Table 16. Global Top Marketing Automation System Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation System as of 2021)
    Table 17. Ranking of Global Top Marketing Automation System Companies by Revenue (US$ Million) in 2021
    Table 18. Global 5 Largest Players Market Share by Marketing Automation System Revenue (CR5 and HHI) & (2017-2022)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Marketing Automation System Product Solution and Service
    Table 21. Date of Enter into Marketing Automation System Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Marketing Automation System Market Size by Type (2017-2022) & (US$ Million)
    Table 24. Global Marketing Automation System Revenue Market Share by Type (2017-2022)
    Table 25. Global Marketing Automation System Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 26. Global Marketing Automation System Revenue Market Share by Type (2023-2028)
    Table 27. Global Marketing Automation System Market Size by Application (2017-2022) & (US$ Million)
    Table 28. Global Marketing Automation System Revenue Market Share by Application (2017-2022)
    Table 29. Global Marketing Automation System Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 30. Global Marketing Automation System Revenue Market Share by Application (2023-2028)
    Table 31. North America Marketing Automation System Market Size by Country (2017-2022) & (US$ Million)
    Table 32. North America Marketing Automation System Market Size by Country (2023-2028) & (US$ Million)
    Table 33. Europe Marketing Automation System Market Size by Country (2017-2022) & (US$ Million)
    Table 34. Europe Marketing Automation System Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Asia-Pacific Marketing Automation System Market Size by Region (2017-2022) & (US$ Million)
    Table 36. Asia-Pacific Marketing Automation System Market Size by Region (2023-2028) & (US$ Million)
    Table 37. Latin America Marketing Automation System Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Latin America Marketing Automation System Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Middle East & Africa Marketing Automation System Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Middle East & Africa Marketing Automation System Market Size by Country (2023-2028) & (US$ Million)
    Table 41. HubSpot Company Detail
    Table 42. HubSpot Business Overview
    Table 43. HubSpot Marketing Automation System Product
    Table 44. HubSpot Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 45. HubSpot Recent Development
    Table 46. Marketo Company Detail
    Table 47. Marketo Business Overview
    Table 48. Marketo Marketing Automation System Product
    Table 49. Marketo Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 50. Marketo Recent Development
    Table 51. Oracle Company Detail
    Table 52. Oracle Business Overview
    Table 53. Oracle Marketing Automation System Product
    Table 54. Oracle Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 55. Oracle Recent Development
    Table 56. Acoustic Company Detail
    Table 57. Acoustic Business Overview
    Table 58. Acoustic Marketing Automation System Product
    Table 59. Acoustic Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 60. Acoustic Recent Development
    Table 61. Act-On Company Detail
    Table 62. Act-On Business Overview
    Table 63. Act-On Marketing Automation System Product
    Table 64. Act-On Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 65. Act-On Recent Development
    Table 66. Omnisend Company Detail
    Table 67. Omnisend Business Overview
    Table 68. Omnisend Marketing Automation System Product
    Table 69. Omnisend Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 70. Omnisend Recent Development
    Table 71. Autopilot Company Detail
    Table 72. Autopilot Business Overview
    Table 73. Autopilot Marketing Automation System Product
    Table 74. Autopilot Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 75. Autopilot Recent Development
    Table 76. Higher Logic Company Detail
    Table 77. Higher Logic Business Overview
    Table 78. Higher Logic Marketing Automation System Product
    Table 79. Higher Logic Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 80. Higher Logic Recent Development
    Table 81. iContact Company Detail
    Table 82. iContact Business Overview
    Table 83. iContact Marketing Automation System Product
    Table 84. iContact Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 85. iContact Recent Development
    Table 86. Keap Company Detail
    Table 87. Keap Business Overview
    Table 88. Keap Marketing Automation System Product
    Table 89. Keap Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 90. Keap Recent Development
    Table 91. MailChimp Company Detail
    Table 92. MailChimp Business Overview
    Table 93. MailChimp Marketing Automation SystemProduct
    Table 94. MailChimp Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 95. MailChimp Recent Development
    Table 96. ActiveCampaign Company Detail
    Table 97. ActiveCampaign Business Overview
    Table 98. ActiveCampaign Marketing Automation SystemProduct
    Table 99. ActiveCampaign Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 100. ActiveCampaign Recent Development
    Table 101. Mautic Company Detail
    Table 102. Mautic Business Overview
    Table 103. Mautic Marketing Automation SystemProduct
    Table 104. Mautic Revenue in Marketing Automation System Business (2017-2022) & (US$ Million)
    Table 105. Mautic Recent Development
    Table 106. Research Programs/Design for This Report
    Table 107. Key Data Information from Secondary Sources
    Table 108. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Marketing Automation System Market Share by Type: 2021 VS 2028
    Figure 2. Cloud Based Features
    Figure 3. On-premise Features
    Figure 4. Global Marketing Automation System Market Share by Application in 2021 & 2028
    Figure 5. Business-to-Business (B2B) Case Studies
    Figure 6. Business-to-Consumer (B2C) Case Studies
    Figure 7. Marketing Automation System Report Years Considered
    Figure 8. Global Marketing Automation System Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 9. Global Marketing Automation System Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 10. Global Marketing Automation System Market Share by Region: 2021 VS 2028
    Figure 11. Global Marketing Automation System Market Share by Players in 2021
    Figure 12. Global Top Marketing Automation System Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation System as of 2021)
    Figure 13. The Top 10 and 5 Players Market Share by Marketing Automation System Revenue in 2021
    Figure 14. North America Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 15. North America Marketing Automation System Market Share by Country (2017-2028)
    Figure 16. United States Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 17. Canada Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. Europe Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Europe Marketing Automation System Market Share by Country (2017-2028)
    Figure 20. Germany Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. France Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. U.K. Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Italy Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Russia Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Nordic Countries Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Asia-Pacific Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Asia-Pacific Marketing Automation System Market Share by Region (2017-2028)
    Figure 28. China Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Japan Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. South Korea Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Southeast Asia Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. India Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Australia Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Latin America Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Latin America Marketing Automation System Market Share by Country (2017-2028)
    Figure 36. Mexico Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Brazil Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Middle East & Africa Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Middle East & Africa Marketing Automation System Market Share by Country (2017-2028)
    Figure 40. Turkey Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Saudi Arabia Marketing Automation System Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. HubSpot Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 43. Marketo Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 44. Oracle Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 45. Acoustic Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 46. Act-On Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 47. Omnisend Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 48. Autopilot Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 49. Higher Logic Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 50. iContact Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 51. Keap Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 52. MailChimp Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 53. ActiveCampaign Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 54. Mautic Revenue Growth Rate in Marketing Automation System Business (2017-2022)
    Figure 55. Bottom-up and Top-down Approaches for This Report
    Figure 56. Data Triangulation
    Figure 57. Key Executives Interviewed