1 Report Business Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Supply Side Platform (SSP) Software Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
        1.2.2 Cloud Based
        1.2.3 Web Based
    1.3 Market by Application
        1.3.1 Global Supply Side Platform (SSP) Software Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
        1.3.2 Large Enterprises
        1.3.3 SMEs
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Supply Side Platform (SSP) Software Market Perspective (2017-2028)
    2.2 Supply Side Platform (SSP) Software Growth Trends by Region
        2.2.1 Supply Side Platform (SSP) Software Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Supply Side Platform (SSP) Software Historic Market Size by Region (2017-2022)
        2.2.3 Supply Side Platform (SSP) Software Forecasted Market Size by Region (2023-2028)
    2.3 Supply Side Platform (SSP) Software Market Dynamics
        2.3.1 Supply Side Platform (SSP) Software Industry Trends
        2.3.2 Supply Side Platform (SSP) Software Market Drivers
        2.3.3 Supply Side Platform (SSP) Software Market Challenges
        2.3.4 Supply Side Platform (SSP) Software Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Supply Side Platform (SSP) Software Players by Revenue
        3.1.1 Global Top Supply Side Platform (SSP) Software Players by Revenue (2017-2022)
        3.1.2 Global Supply Side Platform (SSP) Software Revenue Market Share by Players (2017-2022)
    3.2 Global Supply Side Platform (SSP) Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Supply Side Platform (SSP) Software Revenue
    3.4 Global Supply Side Platform (SSP) Software Market Concentration Ratio
        3.4.1 Global Supply Side Platform (SSP) Software Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Supply Side Platform (SSP) Software Revenue in 2021
    3.5 Supply Side Platform (SSP) Software Key Players Head office and Area Served
    3.6 Key Players Supply Side Platform (SSP) Software Product Solution and Service
    3.7 Date of Enter into Supply Side Platform (SSP) Software Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Supply Side Platform (SSP) Software Breakdown Data by Type
    4.1 Global Supply Side Platform (SSP) Software Historic Market Size by Type (2017-2022)
    4.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Type (2023-2028)
5 Supply Side Platform (SSP) Software Breakdown Data by Application
    5.1 Global Supply Side Platform (SSP) Software Historic Market Size by Application (2017-2022)
    5.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Supply Side Platform (SSP) Software Market Size (2017-2028)
    6.2 North America Supply Side Platform (SSP) Software Market Size by Type
        6.2.1 North America Supply Side Platform (SSP) Software Market Size by Type (2017-2022)
        6.2.2 North America Supply Side Platform (SSP) Software Market Size by Type (2023-2028)
        6.2.3 North America Supply Side Platform (SSP) Software Market Share by Type (2017-2028)
    6.3 North America Supply Side Platform (SSP) Software Market Size by Application
        6.3.1 North America Supply Side Platform (SSP) Software Market Size by Application (2017-2022)
        6.3.2 North America Supply Side Platform (SSP) Software Market Size by Application (2023-2028)
        6.3.3 North America Supply Side Platform (SSP) Software Market Share by Application (2017-2028)
    6.4 North America Supply Side Platform (SSP) Software Market Size by Country
        6.4.1 North America Supply Side Platform (SSP) Software Market Size by Country (2017-2022)
        6.4.2 North America Supply Side Platform (SSP) Software Market Size by Country (2023-2028)
        6.4.3 U.S.
        6.4.4 Canada
7 Europe
    7.1 Europe Supply Side Platform (SSP) Software Market Size (2017-2028)
    7.2 Europe Supply Side Platform (SSP) Software Market Size by Type
        7.2.1 Europe Supply Side Platform (SSP) Software Market Size by Type (2017-2022)
        7.2.2 Europe Supply Side Platform (SSP) Software Market Size by Type (2023-2028)
        7.2.3 Europe Supply Side Platform (SSP) Software Market Share by Type (2017-2028)
    7.3 Europe Supply Side Platform (SSP) Software Market Size by Application
        7.3.1 Europe Supply Side Platform (SSP) Software Market Size by Application (2017-2022)
        7.3.2 Europe Supply Side Platform (SSP) Software Market Size by Application (2023-2028)
        7.3.3 Europe Supply Side Platform (SSP) Software Market Share by Application (2017-2028)
    7.4 Europe Supply Side Platform (SSP) Software Market Size by Country
        7.4.1 Europe Supply Side Platform (SSP) Software Market Size by Country (2017-2022)
        7.4.2 Europe Supply Side Platform (SSP) Software Market Size by Country (2023-2028)
        7.4.3 Germany
        7.4.4 France
        7.4.5 U.K.
        7.4.6 Italy
        7.4.7 Russia
        7.4.8 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size (2017-2028)
    8.2 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Type
        8.2.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Type (2017-2022)
        8.2.2 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Type (2023-2028)
        8.2.3 Asia-Pacific Supply Side Platform (SSP) Software Market Share by Type (2017-2028)
    8.3 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Application
        8.3.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Application (2017-2022)
        8.3.2 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Application (2023-2028)
        8.3.3 Asia-Pacific Supply Side Platform (SSP) Software Market Share by Application (2017-2028)
    8.4 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region
        8.4.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region (2017-2022)
        8.4.2 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region (2023-2028)
        8.4.3 China
        8.4.4 Japan
        8.4.5 South Korea
        8.4.6 Southeast Asia
        8.4.7 India
        8.4.8 Australia 
9 Latin America
    9.1 Latin America Supply Side Platform (SSP) Software Market Size (2017-2028)
    9.2 Latin America Supply Side Platform (SSP) Software Market Size by Type
        9.2.1 Latin America Supply Side Platform (SSP) Software Market Size by Type (2017-2022)
        9.2.2 Latin America Supply Side Platform (SSP) Software Market Size by Type (2023-2028)
        9.2.3 Latin America Supply Side Platform (SSP) Software Market Share by Type (2017-2028)
    9.3 Latin America Supply Side Platform (SSP) Software Market Size by Application
        9.3.1 Latin America Supply Side Platform (SSP) Software Market Size by Application (2017-2022)
        9.3.2 Latin America Supply Side Platform (SSP) Software Market Size by Application (2023-2028)
        9.3.3 Latin America Supply Side Platform (SSP) Software Market Share by Application (2017-2028)
    9.4 Latin America Supply Side Platform (SSP) Software Market Size by Country
        9.4.1 Latin America Supply Side Platform (SSP) Software Market Size by Country (2017-2022)
        9.4.2 Latin America Supply Side Platform (SSP) Software Market Size by Country (2023-2028)
        9.4.3 Mexico
        9.4.4 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size (2017-2028)
    10.2 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Type
        10.2.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Type (2017-2022)
        10.2.2 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Type (2023-2028)
        10.2.3 Middle East & Africa Supply Side Platform (SSP) Software Market Share by Type (2017-2028)
    10.3 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Application
        10.3.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Application (2017-2022)
        10.3.2 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Application (2023-2028)
        10.3.3 Middle East & Africa Supply Side Platform (SSP) Software Market Share by Application (2017-2028)
    10.4 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country
        10.4.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country (2017-2022)
        10.4.2 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country (2023-2028)
        10.4.3 Turkey
        10.4.4 Saudi Arabia
        10.4.5 UAE
11 Key Players Profiles
    11.1 AerServ
        11.1.1 AerServ Company Details
        11.1.2 AerServ Business Overview
        11.1.3 AerServ Supply Side Platform (SSP) Software Introduction
        11.1.4 AerServ Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.1.5 AerServ Recent Developments
    11.2 AppNexus
        11.2.1 AppNexus Company Details
        11.2.2 AppNexus Business Overview
        11.2.3 AppNexus Supply Side Platform (SSP) Software Introduction
        11.2.4 AppNexus Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.2.5 AppNexus Recent Developments
    11.3 BounceX
        11.3.1 BounceX Company Details
        11.3.2 BounceX Business Overview
        11.3.3 BounceX Supply Side Platform (SSP) Software Introduction
        11.3.4 BounceX Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.3.5 BounceX Recent Developments
    11.4 BrightRoll
        11.4.1 BrightRoll Company Details
        11.4.2 BrightRoll Business Overview
        11.4.3 BrightRoll Supply Side Platform (SSP) Software Introduction
        11.4.4 BrightRoll Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.4.5 BrightRoll Recent Developments
    11.5 DoubleClick for Publishers
        11.5.1 DoubleClick for Publishers Company Details
        11.5.2 DoubleClick for Publishers Business Overview
        11.5.3 DoubleClick for Publishers Supply Side Platform (SSP) Software Introduction
        11.5.4 DoubleClick for Publishers Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.5.5 DoubleClick for Publishers Recent Developments
    11.6 Google Ad Manager
        11.6.1 Google Ad Manager Company Details
        11.6.2 Google Ad Manager Business Overview
        11.6.3 Google Ad Manager Supply Side Platform (SSP) Software Introduction
        11.6.4 Google Ad Manager Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.6.5 Google Ad Manager Recent Developments
    11.7 Insticator
        11.7.1 Insticator Company Details
        11.7.2 Insticator Business Overview
        11.7.3 Insticator Supply Side Platform (SSP) Software Introduction
        11.7.4 Insticator Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.7.5 Insticator Recent Developments
    11.8 LiveRail
        11.8.1 LiveRail Company Details
        11.8.2 LiveRail Business Overview
        11.8.3 LiveRail Supply Side Platform (SSP) Software Introduction
        11.8.4 LiveRail Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.8.5 LiveRail Recent Developments
    11.9 MoPub
        11.9.1 MoPub Company Details
        11.9.2 MoPub Business Overview
        11.9.3 MoPub Supply Side Platform (SSP) Software Introduction
        11.9.4 MoPub Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.9.5 MoPub Recent Developments
    11.10 ONE by AOL
        11.10.1 ONE by AOL Company Details
        11.10.2 ONE by AOL Business Overview
        11.10.3 ONE by AOL Supply Side Platform (SSP) Software Introduction
        11.10.4 ONE by AOL Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.10.5 ONE by AOL Recent Developments
    11.11 OpenX
        11.11.1 OpenX Company Details
        11.11.2 OpenX Business Overview
        11.11.3 OpenX Supply Side Platform (SSP) Software Introduction
        11.11.4 OpenX Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.11.5 OpenX Recent Developments
    11.12 PubMatic
        11.12.1 PubMatic Company Details
        11.12.2 PubMatic Business Overview
        11.12.3 PubMatic Supply Side Platform (SSP) Software Introduction
        11.12.4 PubMatic Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.12.5 PubMatic Recent Developments
    11.13 RhythmOne
        11.13.1 RhythmOne Company Details
        11.13.2 RhythmOne Business Overview
        11.13.3 RhythmOne Supply Side Platform (SSP) Software Introduction
        11.13.4 RhythmOne Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.13.5 RhythmOne Recent Developments
    11.14 Rubicon Project
        11.14.1 Rubicon Project Company Details
        11.14.2 Rubicon Project Business Overview
        11.14.3 Rubicon Project Supply Side Platform (SSP) Software Introduction
        11.14.4 Rubicon Project Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.14.5 Rubicon Project Recent Developments
    11.15 SmartyAds
        11.15.1 SmartyAds Company Details
        11.15.2 SmartyAds Business Overview
        11.15.3 SmartyAds Supply Side Platform (SSP) Software Introduction
        11.15.4 SmartyAds Revenue in Supply Side Platform (SSP) Software Business (2017-2022)
        11.15.5 SmartyAds Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Author Details
    13.3 Disclaimer
                  
              

                

                 
List of Tables
    Table 1. Global Supply Side Platform (SSP) Software Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
    Table 2. Key Players of Cloud Based
    Table 3. Key Players of Web Based
    Table 4. Global Supply Side Platform (SSP) Software Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
    Table 5. Global Supply Side Platform (SSP) Software Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Supply Side Platform (SSP) Software Market Size by Region (2017-2022) & (US$ Million)
    Table 7. Global Supply Side Platform (SSP) Software Market Share by Region (2017-2022)
    Table 8. Global Supply Side Platform (SSP) Software Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 9. Global Supply Side Platform (SSP) Software Market Share by Region (2023-2028)
    Table 10. Supply Side Platform (SSP) Software Market Trends
    Table 11. Supply Side Platform (SSP) Software Market Drivers
    Table 12. Supply Side Platform (SSP) Software Market Challenges
    Table 13. Supply Side Platform (SSP) Software Market Restraints
    Table 14. Global Supply Side Platform (SSP) Software Revenue by Players (2017-2022) & (US$ Million)
    Table 15. Global Supply Side Platform (SSP) Software Revenue Share by Players (2017-2022)
    Table 16. Global Top Supply Side Platform (SSP) Software by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Supply Side Platform (SSP) Software as of 2021)
    Table 17. Ranking of Global Top Supply Side Platform (SSP) Software Companies by Revenue (US$ Million) in 2021
    Table 18. Global 5 Largest Players Market Share by Supply Side Platform (SSP) Software Revenue (CR5 and HHI) & (2017-2022)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Supply Side Platform (SSP) Software Product Solution and Service
    Table 21. Date of Enter into Supply Side Platform (SSP) Software Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Supply Side Platform (SSP) Software Market Size by Type (2017-2022) & (US$ Million)
    Table 24. Global Supply Side Platform (SSP) Software Revenue Market Share by Type (2017-2022)
    Table 25. Global Supply Side Platform (SSP) Software Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 26. Global Supply Side Platform (SSP) Software Revenue Market Share by Type (2023-2028)
    Table 27. Global Supply Side Platform (SSP) Software Market Size by Application (2017-2022) & (US$ Million)
    Table 28. Global Supply Side Platform (SSP) Software Revenue Share by Application (2017-2022)
    Table 29. Global Supply Side Platform (SSP) Software Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 30. Global Supply Side Platform (SSP) Software Revenue Share by Application (2023-2028)
    Table 31. North America Supply Side Platform (SSP) Software Market Size by Type (2017-2022) & (US$ Million)
    Table 32. North America Supply Side Platform (SSP) Software Market Size by Type (2023-2028) & (US$ Million)
    Table 33. North America Supply Side Platform (SSP) Software Market Size by Application (2017-2022) & (US$ Million)
    Table 34. North America Supply Side Platform (SSP) Software Market Size by Application (2023-2028) & (US$ Million)
    Table 35. North America Supply Side Platform (SSP) Software Market Size by Country (2017-2022) & (US$ Million)
    Table 36. North America Supply Side Platform (SSP) Software Market Size by Country (2023-2028) & (US$ Million)
    Table 37. Europe Supply Side Platform (SSP) Software Market Size by Type (2017-2022) & (US$ Million)
    Table 38. Europe Supply Side Platform (SSP) Software Market Size by Type (2023-2028) & (US$ Million)
    Table 39. Europe Supply Side Platform (SSP) Software Market Size by Application (2017-2022) & (US$ Million)
    Table 40. Europe Supply Side Platform (SSP) Software Market Size by Application (2023-2028) & (US$ Million)
    Table 41. Europe Supply Side Platform (SSP) Software Market Size by Country (2017-2022) & (US$ Million)
    Table 42. Europe Supply Side Platform (SSP) Software Market Size by Country (2023-2028) & (US$ Million)
    Table 43. Asia Pacific Supply Side Platform (SSP) Software Market Size by Type (2017-2022) & (US$ Million)
    Table 44. Asia Pacific Supply Side Platform (SSP) Software Market Size by Type (2023-2028) & (US$ Million)
    Table 45. Asia Pacific Supply Side Platform (SSP) Software Market Size by Application (2017-2022) & (US$ Million)
    Table 46. Asia Pacific Supply Side Platform (SSP) Software Market Size by Application (2023-2028) & (US$ Million)
    Table 47. Asia Pacific Supply Side Platform (SSP) Software Market Size by Region (2017-2022) & (US$ Million)
    Table 48. Asia Pacific Supply Side Platform (SSP) Software Market Size by Region (2023-2028) & (US$ Million)
    Table 49. Latin America Supply Side Platform (SSP) Software Market Size by Type (2017-2022) & (US$ Million)
    Table 50. Latin America Supply Side Platform (SSP) Software Market Size by Type (2023-2028) & (US$ Million)
    Table 51. Latin America Supply Side Platform (SSP) Software Market Size by Application (2017-2022) & (US$ Million)
    Table 52. Latin America Supply Side Platform (SSP) Software Market Size by Application (2023-2028) & (US$ Million)
    Table 53. Latin America Supply Side Platform (SSP) Software Market Size by Country (2017-2022) & (US$ Million)
    Table 54. Latin America Supply Side Platform (SSP) Software Market Size by Country (2023-2028) & (US$ Million)
    Table 55. Middle East and Africa Supply Side Platform (SSP) Software Market Size by Type (2017-2022) & (US$ Million)
    Table 56. Middle East and Africa Supply Side Platform (SSP) Software Market Size by Type (2023-2028) & (US$ Million)
    Table 57. Middle East and Africa Supply Side Platform (SSP) Software Market Size by Application (2017-2022) & (US$ Million)
    Table 58. Middle East and Africa Supply Side Platform (SSP) Software Market Size by Application (2023-2028) & (US$ Million)
    Table 59. Middle East and Africa Supply Side Platform (SSP) Software Market Size by Country (2017-2022) & (US$ Million)
    Table 60. Middle East and Africa Supply Side Platform (SSP) Software Market Size by Country (2023-2028) & (US$ Million)
    Table 61. AerServ Company Details
    Table 62. AerServ Business Overview
    Table 63. AerServ Supply Side Platform (SSP) Software Product
    Table 64. AerServ Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 65. AerServ Recent Developments
    Table 66. AppNexus Company Details
    Table 67. AppNexus Business Overview
    Table 68. AppNexus Supply Side Platform (SSP) Software Product
    Table 69. AppNexus Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 70. AppNexus Recent Developments
    Table 71. BounceX Company Details
    Table 72. BounceX Business Overview
    Table 73. BounceX Supply Side Platform (SSP) Software Product
    Table 74. BounceX Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 75. BounceX Recent Developments
    Table 76. BrightRoll Company Details
    Table 77. BrightRoll Business Overview
    Table 78. BrightRoll Supply Side Platform (SSP) Software Product
    Table 79. BrightRoll Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 80. BrightRoll Recent Developments
    Table 81. DoubleClick for Publishers Company Details
    Table 82. DoubleClick for Publishers Business Overview
    Table 83. DoubleClick for Publishers Supply Side Platform (SSP) Software Product
    Table 84. DoubleClick for Publishers Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 85. DoubleClick for Publishers Recent Developments
    Table 86. Google Ad Manager Company Details
    Table 87. Google Ad Manager Business Overview
    Table 88. Google Ad Manager Supply Side Platform (SSP) Software Product
    Table 89. Google Ad Manager Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 90. Google Ad Manager Recent Developments
    Table 91. Insticator Company Details
    Table 92. Insticator Business Overview
    Table 93. Insticator Supply Side Platform (SSP) Software Product
    Table 94. Insticator Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 95. Insticator Recent Developments
    Table 96. LiveRail Company Details
    Table 97. LiveRail Business Overview
    Table 98. LiveRail Supply Side Platform (SSP) Software Product
    Table 99. LiveRail Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 100. LiveRail Recent Developments
    Table 101. MoPub Company Details
    Table 102. MoPub Business Overview
    Table 103. MoPub Supply Side Platform (SSP) Software Product
    Table 104. MoPub Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 105. MoPub Recent Developments
    Table 106. ONE by AOL Company Details
    Table 107. ONE by AOL Business Overview
    Table 108. ONE by AOL Supply Side Platform (SSP) Software Product
    Table 109. ONE by AOL Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 110. ONE by AOL Recent Developments
    Table 111. OpenX Company Details
    Table 112. OpenX Business Overview
    Table 113. OpenX Supply Side Platform (SSP) Software Product
    Table 114. OpenX Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 115. OpenX Recent Developments
    Table 116. PubMatic Company Details
    Table 117. PubMatic Business Overview
    Table 118. PubMatic Supply Side Platform (SSP) Software Product
    Table 119. PubMatic Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 120. PubMatic Recent Developments
    Table 121. RhythmOne Company Details
    Table 122. RhythmOne Business Overview
    Table 123. RhythmOne Supply Side Platform (SSP) Software Product
    Table 124. RhythmOne Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 125. RhythmOne Recent Developments
    Table 126. Rubicon Project Company Details
    Table 127. Rubicon Project Business Overview
    Table 128. Rubicon Project Supply Side Platform (SSP) Software Product
    Table 129. Rubicon Project Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 130. Rubicon Project Recent Developments
    Table 131. SmartyAds Company Details
    Table 132. SmartyAds Business Overview
    Table 133. SmartyAds Supply Side Platform (SSP) Software Product
    Table 134. SmartyAds Revenue in Supply Side Platform (SSP) Software Business (2017-2022) & (US$ Million)
    Table 135. SmartyAds Recent Developments
    Table 136. Research Programs/Design for This Report
    Table 137. Key Data Information from Secondary Sources
    Table 138. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Supply Side Platform (SSP) Software Market Share by Type: 2021 VS 2028
    Figure 2. Cloud Based Features
    Figure 3. Web Based Features
    Figure 4. Global Supply Side Platform (SSP) Software Market Share by Application: 2021 VS 2028
    Figure 5. Large Enterprises Case Studies
    Figure 6. SMEs Case Studies
    Figure 7. Supply Side Platform (SSP) Software Report Years Considered
    Figure 8. Global Supply Side Platform (SSP) Software Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 9. Global Supply Side Platform (SSP) Software Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 10. Global Supply Side Platform (SSP) Software Market Share by Region: 2021 VS 2028
    Figure 11. Global Supply Side Platform (SSP) Software Market Share by Players in 2021
    Figure 12. Global Top Supply Side Platform (SSP) Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Supply Side Platform (SSP) Software as of 2021)
    Figure 13. The Top 10 and 5 Players Market Share by Supply Side Platform (SSP) Software Revenue in 2021
    Figure 14. North America Supply Side Platform (SSP) Software Market Size YoY (2017-2028) & (US$ Million)
    Figure 15. North America Supply Side Platform (SSP) Software Market Size Market Share by Type (2017-2028)
    Figure 16. North America Supply Side Platform (SSP) Software Market Size Market Share by Application (2017-2028)
    Figure 17. North America Supply Side Platform (SSP) Software Market Size Share by Country (2017-2028)
    Figure 18. United States Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Canada Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Supply Side Platform (SSP) Software Market Size YoY (2017-2028) & (US$ Million)
    Figure 21. Europe Supply Side Platform (SSP) Software Market Size Market Share by Type (2017-2028)
    Figure 22. Europe Supply Side Platform (SSP) Software Market Size Market Share by Application (2017-2028)
    Figure 23. Europe Supply Side Platform (SSP) Software Market Size Share by Country (2017-2028)
    Figure 24. Germany Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. France Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. U.K. Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Italy Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Russia Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Nordic Countries Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Asia-Pacific Supply Side Platform (SSP) Software Market Size YoY (2017-2028) & (US$ Million)
    Figure 31. Asia Pacific Supply Side Platform (SSP) Software Market Size Market Share by Type (2017-2028)
    Figure 32. Asia Pacific Supply Side Platform (SSP) Software Market Size Market Share by Application (2017-2028)
    Figure 33. Asia Pacific Supply Side Platform (SSP) Software Market Size Share by Region (2017-2028)
    Figure 34. China Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Japan Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. South Korea Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Southeast Asia Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. India Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Australia Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
List of Figures
    Figure 40. Latin America Supply Side Platform (SSP) Software Market Size YoY (2017-2028) & (US$ Million)
    Figure 41. Latin America Supply Side Platform (SSP) Software Market Size Market Share by Type (2017-2028)
    Figure 42. Latin America Supply Side Platform (SSP) Software Market Size Market Share by Application (2017-2028)
    Figure 43. Latin America Supply Side Platform (SSP) Software Market Size Share by Country (2017-2028)
    Figure 44. Mexico Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Brazil Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. Middle East & Africa Supply Side Platform (SSP) Software Market Size YoY (2017-2028) & (US$ Million)
    Figure 47. Middle East and Africa Supply Side Platform (SSP) Software Market Size Market Share by Type (2017-2028)
    Figure 48. Middle East and Africa Supply Side Platform (SSP) Software Market Size Market Share by Application (2017-2028)
    Figure 49. Middle East and Africa Supply Side Platform (SSP) Software Market Size Share by Country (2017-2028)
    Figure 50. Turkey Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 51. Saudi Arabia Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 52. UAE Supply Side Platform (SSP) Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 53. AerServ Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 54. AppNexus Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 55. BounceX Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 56. BrightRoll Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 57. DoubleClick for Publishers Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 58. Google Ad Manager Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 59. Insticator Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 60. LiveRail Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 61. MoPub Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 62. ONE by AOL Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 63. OpenX Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 64. PubMatic Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 65. RhythmOne Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 66. Rubicon Project Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 67. SmartyAds Revenue Growth Rate in Supply Side Platform (SSP) Software Business (2017-2022)
    Figure 68. Bottom-up and Top-down Approaches for This Report
    Figure 69. Data Triangulation
    Figure 70. Key Executives Interviewed